KW COMMAND WEBSITE UPGRADES
KW Agents, you’re paying a website each month via your Command subscription, so why not make the most of it with additional features? While not as flexible as a custom-designed site, Command’s agent website platform does offer various modules and features to build upon the basic default content. You can add extras such as:
- A mortgage calculator module
- A home valuation module
- A calendar/meeting scheduler add-on via TidyCal which offers a free account
- A local school search tool add-on via PublicSchoolReview.com (also free)
- An “About Keller Williams” page which is pre-developed and simply needs to be added
- A “Download My App” page
- A customizable homepage with the ability to swap out the main background photos
- A module to add showcase only your listings on your homepage
- A blog module to add your own blog posts (I can help you write them, too!)
- The ability to connect to your own domain name (you would have to register one)
- A custom landing page with a form to capture visitors’ info at your next Open House
- A single property landing page which can be promoted on social, in newsletters, etc.
CUSTOM WEBSITE DEVELOPMENT
Building a custom website allows greater flexibility with regard to content as well as branding versus a KW Command agent website however there are additional costs each month. Costs such as web hosting (basically the rental of server space with a provider such as GoDaddy) and an IDX provider. IDX, short for “internet data exchange”, is the technology that connects MLSs to your website.
Branding and design flexibility are the top reasons agents and teams want a custom website built.
WordPress is the best platform for building websites due to the many plug-ins available to customize your website. For the most part, they are free to use but with few exceptions.
WEBSITE DEVELOPMENT
Having a website is standard practice for any real estate agent. And just like homes, websites come in all sizes, styles, and colors. Your website establishes your brand and depending on the content, offers many benefits, including:
- Creates an online presence
- Lends credibility + professionalism
- Offers 24/7 accessibility
- Showcases your listings
- Generates leads
- Builds trust
- Works in tandem with your other marketing
- Establishes local visibility
- Houses educational content
- Offers a competitive advantage (when done right)
- Establishes your personal brand
Just like building a house, your website can be as simple or as complex as you wish. Whether you’re looking for a simple online presence or wanting to connect it to your MLS(s), I can create a site that engages visitors, adds value to their visit, and presents you in a highly-professional manner.
Building websites since 1998, I don’t use templates and design everything custom for a look that’s exclusively yours. And it will include Search Engine Optimization (SEO) so that your site is discoverable when someone is searching for you.
“There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.”
– MILTON GLASER | LEGENDARY GRAPHIC DESIGNER
“There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.”
– MILTON GLASER
LEGENDARY GRAPHIC DESIGNER
BOOKMARK-WORTHY CONTENT
Your website should be a reflection of your brand, values, and goals while addressing your audience’s pain points. That is, what problem(s) it solves. From providing basic information to details about the communities you serve, the choice is yours.
Your website should include basic information such as:
- An “About Me” section
- Locations you serve
- Features that help you stand out
- Contact form
- Newsletter sign-up form
- Social media links
On the other end of the spectrum, to fully service your clients, you’ll also want to include:
- Property listings
- A robust search engine
- Community information
- Buyer’s and seller’s info
- Market information
- Common forms to download
- Vendors you recommend
- Blog
- Client testimonials
I can build a website that is customized to the blend of content you’d like to feature that’s both within your budget and on-brand. Contact me today to get started!
BOOKMARK-WORTHY CONTENT
Your website should be a reflection of your brand, values, and goals while addressing your audience’s pain points. That is, what problem(s) it solves. From providing basic information to details about the communities you serve, the choice is yours.
Your website should include basic information such as:
- An “About Me” section
- Locations you serve
- Features that help you stand out
- Contact form
- Newsletter sign-up form
- Social media links
On the other end of the spectrum, to fully service your clients, you’ll also want to include:
- Property listings
- A robust search engine
- Community information
- Buyer’s and seller’s info
- Market information
- Common forms to download
- Vendors you recommend
- Blog
- Client testimonials
I can build a website that is customized to the blend of content you’d like to feature that’s both within your budget and on-brand. Contact me today to get started!