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SCHEDULE A FREE 30-MINUTE CONSULTATION
or CALL/TEXT 216.262.2261

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SOCIAL MEDIA SERVICE GUIDELINES

The following guidelines are designed to ensure a smooth, productive collaboration and set clear expectations for both parties. By outlining the scope of services, responsibilities, and procedures, these terms help to avoid misunderstandings, keep your social media strategy on track, and ensure that all deadlines are met. The goal is to provide a seamless experience that allows you to focus on your business while I handle your social media presence efficiently and professionally.

ACCOUNT TYPES

  • Services are limited to Facebook, Instagram, and Google Business Profile.
    All Facebook and Instagram accounts must be set up as a business page. Pages not set up as a business page are outside of my scope of services.
  • Please remember that you will be in charge of monitoring and replying to any post comments or direct messages that are about price, financing, legal aspects, zoning, etc. Without being a licensed real estate agent, I am unable to share details about property values, property conditions, disclosures, or financial information. Your business expertise allows you to respond in your own unique way, ensuring everything aligns with your brokerage’s guidelines. However, I am happy to respond to general comments, birthday wishes, etc.

 

CONTENT CREATION

  • A custom, branded layout will be created for all listing posts for brand consistency and will require your approval. Each content piece or graphic is subject to two rounds of revisions. Any additional revisions may incur an extra fee.
  • All listing posts will include the following unless otherwise agreed upon: listing address, bed and bath count, square footage, total acreage, price, MLS number, one link to the listing (the MLS page or page on your website), one agent telephone number, one graphic created using the custom brand template, and applicable emojis. No other photos will be included in each post.
  • Clients will be provided a content calendar for each week for approval. Approval is due within 24 hours of receiving the content calendar. If content is not approved within 24 hours of receiving the content calendar, it will be considered approved as-is and scheduled accordingly.
  • It is up to the client to notify me of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing as soon as possible so that any necessary adjustments can be made.
  • All listing information and photographs will be pulled from the MLS and therefore assumed to be accurate.

SCOPE OF WORK & ADDITIONAL REQUESTS

  • Services provided will align with the selected social media package.
  • If additional services, such as emergency or unplanned posts or posts exceeding your purchased package, are needed, they must be purchased separately through the website.

CLIENT CONFIDENTIALITY

All client information and social media strategies will be kept confidential and not shared with other clients or third parties, unless required by law.

CONTENT FILES

  • Services are for social media content and include a .jpg or .png file and copywriting.
  • Services do not include any make-ready files created by the designer used to create the final product.
  • Beth Sutton Real Estate Marketing reserves the right to use examples of social media content created for its clients on its website and for promotional purposes.

CONTENT SCHEDULING

  • All posts will be scheduled the week before publishing.
  • Approval of the content calendar will be required before any posts are made.
  • Last-minute changes to content or scheduling can be accommodated up to 24 hours before the planned post. After that, any changes will incur a rush fee or be deferred to the next scheduled posting day, depending on availability.

POSTING & FREQUENCY SCHEDULE

  • The client’s selected package includes a pre-determined number of posts per week.
    Adjustments to posting frequency can be made for special campaigns, promotions, or property listings, with adequate notice.

PAID ADS & BOOSTED POSTS

  • Paid social media ads and boosted posts are not included in the standard social media management packages and are considered an additional service. The cost of running ads or boosting posts will be charged separately from the monthly management fee.
  • The amount you choose to spend on ads and the length of time the ad or boosted post runs is entirely up to you. I will work with you to set up the ad, targeting options, and audience preferences, but the budget and duration are determined by the client.
  • Payment for the ad or boosted post will be handled directly through your Facebook or Instagram account; however, I will confirm with you which credit card you prefer to use. The client will be responsible for these charges.
  • Please notify me at least 48 hours in advance if you wish to run an ad or boost a post so that we can coordinate the details and ensure proper scheduling. Any requests made within less than 48 hours will incur a rush fee.

BUSINESS HOURS

  • Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM (EST). Outside of these hours, all urgent requests will be addressed on a case-by-case basis.
  • If weekend support is needed, please notify me in advance when possible. Additional fees may apply for weekend work or rush jobs and are determined on a case-by-case basis.

EMERGENCY REQUESTS

  • Emergency requests for unscheduled posts (such as urgent property updates, new listings, etc.) will be handled on a case-by-case basis. These requests will incur an additional rush fee and must be submitted at least 24 hours in advance.
  • If it is an emergency, please text me at 216-262-2261 and I will respond as soon as possible.

COMMUNICATION PROTOCOL

  • The preferred method of communication is email for tracking content, feedback, and deadlines. This ensures clear documentation and smoother collaboration.
  • I am always available by phone via call or text during business hours for urgent matters or quick clarifications.

PROPERTY UPDATES & LISTING CHANGES

  • For updates or changes to listing posts, please provide all relevant information (new photos, price changes, etc.) at least 48 hours before the desired posting date.
  • The client is responsible for notifying me of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing as soon as possible so that any necessary adjustments can be made.
  • All listing information and photographs will be pulled from the MLS and therefore assumed to be accurate.

PAYMENT TERMS

  • All social media management packages must be purchased through the website before any posts are created or published. Simply add your selected package to your cart, check out, and I will reach out to discuss your preferences, obtain your login information, and agree on an approval process.
  • Your subscription period begins on the day your first post is published. After 30 days, your subscription will automatically renew.
  • If additional services, such as emergency or unplanned posts or posts exceeding your purchased package, are needed, they must be purchased separately through the website.

DECLINED PAYMENTS & SERVICE INTERRUPTIONS

  • Since social media management is a subscription service, payments must process successfully to ensure uninterrupted service. If a payment is declined, you’ll receive a notification to update your payment method. No posts will be made until payment is successfully processed.
  • If payment is not received within 3 days of the renewal date, services may be suspended.
  • No missed posting days will be reimbursed or carried over due to declined or missed payments.

PAYMENT METHOD

  • Accepted payment methods include Visa, Mastercard, American Express, and Discover.
  • Recurring monthly payments will be charged to the same payment method used at checkout. You may update your payment method anytime through your account.

CANCELLATION OF SERVICE

  • You may cancel your subscription at any time; however, all sales are final, and no refunds will be issued for payments already made.
  • Your subscription will remain active until the end of the current billing cycle. No further charges will be made after cancellation.

SOCIAL MEDIA SERVICE GUIDELINES

The following guidelines are designed to ensure a smooth, productive collaboration and set clear expectations for both parties. By outlining the scope of services, responsibilities, and procedures, these terms help to avoid misunderstandings, keep your social media strategy on track, and ensure that all deadlines are met. The goal is to provide a seamless experience that allows you to focus on your business while I handle your social media presence efficiently and professionally.

ACCOUNT TYPES

  • Services are limited to Facebook, Instagram, and Google Business Profile.
  • All Facebook and Instagram accounts must be set up as a business page. Pages not set up as a business page are outside of my scope of services.
  • Please remember that you will be in charge of monitoring and replying to any post comments or direct messages that are about price, financing, legal aspects, zoning, etc. Without being a licensed real estate agent, I am unable to share details about property values, property conditions, disclosures, or financial information. Your business expertise allows you to respond in your own unique way, ensuring everything aligns with your brokerage’s guidelines. However, I am happy to respond to general comments, birthday wishes, etc.

CONTENT CREATION

  • A custom, branded layout will be created for all listing posts for brand consistency and will require your approval. Each content piece or graphic is subject to two rounds of revisions. Any additional revisions may incur an extra fee.
  • All listing posts will include the following unless otherwise agreed upon: listing address, bed and bath count, square footage, total acreage, price, MLS number, one link to the listing (the MLS page or page on your website), one agent telephone number, one graphic created using the custom brand template, and applicable emojis. No other photos will be included in each post.
  • Clients will be provided a content calendar for each week for approval. Approval is due within 24 hours of receiving the content calendar. If content is not approved within 24 hours of receiving the content calendar, it will be considered approved as-is and scheduled accordingly.
  • It is up to the client to notify me of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing as soon as possible so that any necessary adjustments can be made.
  • All listing information and photographs will be pulled from the MLS and therefore assumed to be accurate.

SCOPE OF WORK & ADDITIONAL REQUESTS

  • Services provided will align with the selected social media package.
  • If additional services, such as emergency or unplanned posts or posts exceeding your purchased package, are needed, they must be purchased separately through the website.

CLIENT CONFIDENTIALITY

All client information and social media strategies will be kept confidential and not shared with other clients or third parties, unless required by law.

CONTENT FILES

  • Services are for social media content and include a .jpg or .png file and copywriting.
  • Services do not include any make-ready files created by the designer used to create the final product.
  • Beth Sutton Real Estate Marketing reserves the right to use examples of social media content created for its clients on its website and for promotional purposes.

CONTENT SCHEDULING

  • All posts will be scheduled the week before publishing.
  • Approval of the content calendar will be required before any posts are made.
  • Last-minute changes to content or scheduling can be accommodated up to 24 hours before the planned post. After that, any changes will incur a rush fee or be deferred to the next scheduled posting day, depending on availability.

POSTING & FREQUENCY SCHEDULE

  • The client’s selected package includes a pre-determined number of posts per week.
  • Adjustments to posting frequency can be made for special campaigns, promotions, or property listings, with adequate notice.

PAID ADS & BOOSTED POSTS

  • Paid social media ads and boosted posts are not included in the standard social media management packages and are considered an additional service. The cost of running ads or boosting posts will be charged separately from the monthly management fee.
  • The amount you choose to spend on ads and the length of time the ad or boosted post runs is entirely up to you. I will work with you to set up the ad, targeting options, and audience preferences, but the budget and duration are determined by the client.
  • Payment for the ad or boosted post will be handled directly through your Facebook or Instagram account; however, I will confirm with you which credit card you prefer to use. The client will be responsible for these charges.
  • Please notify me at least 48 hours in advance if you wish to run an ad or boost a post so that we can coordinate the details and ensure proper scheduling. Any requests made within less than 48 hours will incur a rush fee.

BUSINESS HOURS

  • Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM (EST). Outside of these hours, all urgent requests will be addressed on a case-by-case basis.
  • If weekend support is needed, please notify me in advance when possible. Additional fees may apply for weekend work or rush jobs and are determined on a case-by-case basis.

EMERGENCY REQUESTS

  • Emergency requests for unscheduled posts (such as urgent property updates, new listings, etc.) will be handled on a case-by-case basis. These requests will incur an additional rush fee and must be submitted at least 24 hours in advance.
  • If it is an emergency, please text me at 216-262-2261 and I will respond as soon as possible.

COMMUNICATION PROTOCOL

  • The preferred method of communication is email for tracking content, feedback, and deadlines. This ensures clear documentation and smoother collaboration.
  • I am always available by phone via call or text during business hours for urgent matters or quick clarifications.

PROPERTY UPDATES & LISTING CHANGES

  • For updates or changes to listing posts, please provide all relevant information (new photos, price changes, etc.) at least 48 hours before the desired posting date.
  • The client is responsible for notifying me of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing as soon as possible so that any necessary adjustments can be made.
  • All listing information and photographs will be pulled from the MLS and therefore assumed to be accurate.

PAYMENT TERMS

  • All social media management packages must be purchased through the website before any posts are created or published. Simply add your selected package to your cart, check out, and I will reach out to discuss your preferences, obtain your login information, and agree on an approval process.
  • Your subscription period begins on the day your first post is published. After 30 days, your subscription will automatically renew.
  • If additional services, such as emergency or unplanned posts or posts exceeding your purchased package, are needed, they must be purchased separately through the website.

DECLINED PAYMENTS & SERVICE INTERRUPTIONS

  • Since social media management is a subscription service, payments must process successfully to ensure uninterrupted service. If a payment is declined, you’ll receive a notification to update your payment method. No posts will be made until payment is successfully processed.
  • If payment is not received within 3 days of the renewal date, services may be suspended.
  • No missed posting days will be reimbursed or carried over due to declined or missed payments.

PAYMENT METHOD

  • Accepted payment methods include Visa, Mastercard, American Express, and Discover.
  • Recurring monthly payments will be charged to the same payment method used at checkout. You may update your payment method anytime through your account.

CANCELLATION OF SERVICE

  • You may cancel your subscription at any time; however, all sales are final, and no refunds will be issued for payments already made.
  • Your subscription will remain active until the end of the current billing cycle. No further charges will be made after cancellation.