SOCIAL MEDIA SERVICE GUIDELINES

The following guidelines are designed to ensure a smooth, productive collaboration and set clear expectations for both parties. By outlining the scope of services, responsibilities, and procedures, these terms help to avoid misunderstandings, keep your social media strategy on track, and ensure that all deadlines are met. The goal is to provide a seamless experience that allows you to focus on your business while I handle your social media presence efficiently and professionally.

ACCOUNT TYPES

Services are limited to Facebook and Instagram.
All Facebook and Instagram accounts must be set up as a business page. Pages not set up as a business page are outside of my scope of services.
Please remember that you’ll be in charge of monitoring and replying to any post comments or direct messages that are about price, financing, legal aspects, zoning, etc. Since I’m not (yet) a licensed real estate agent, I’m unable to share details about property values, property conditions, disclosures, or financial information. Your business expertise allows you to respond in your own unique way, ensuring everything aligns with your brokerage’s guidelines. However, I am happy to respond to general comments, birthday wishes, etc.

CONTENT CREATION

A custom, branded layout will be created for all listing posts for brand consistency and will require your approval. Each content piece or graphic is subject to two (2) rounds of revisions. Any additional revisions may incur an extra fee.
All listing posts will include the following unless otherwise agreed upon: Listing address, bed & bath count, square footage, total acreage, price, MLS #, one (1) link to the listing (the MLS page or page on your website), one (1) agent telephone number, one (1) graphic created using the custom brand template, and applicable emojis. No other photos will be included in each post.
Clients will be provided a content calendar for each week for approval. Approval is due within 24 hours of receiving the content calendar. If content is not approved within 24 hours of receiving the content calendar, it will be considered approved as-is and scheduled accordingly.
It is up to the Client to let me know of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing ASAP so that any adjustments necessary can be made.
All listing information and photographs will be pulled from the MLS therefore it is assumed to be accurate.

SCOPE OF WORK + ADDITIONAL REQUESTS

Services provided will align with the selected social media package.
Additional requests, such as extra posts or custom campaigns outside the package, will be billed separately.

CLIENT CONFIDENTIALITY

All client information and social media strategies will be kept confidential and not shared with other clients or third parties, unless required by law.

CONTENT FILES

Services are for social media content and include a .jpg or .png file and copywriting.
Services do not include any make-ready files created by the designer used to create the final product, a .jpg or .png file.
Beth Sutton Real Estate Marketing reserves the right to use examples of social media content created for its clients on its website and/or for promotional purposes.

CONTENT SCHEDULING

All posts will be scheduled the week before publishing.
Approval of the content calendar will be required before any posts are made.
Last-minute changes to content or scheduling can be accommodated up to 24 hours before the planned post. After that, any changes will incur a rush fee or be deferred to the next scheduled posting day, depending on availability.

POSTING + FREQUENCY SCHEDULE

The client’s selected package includes a pre-determined number of posts per week.
Adjustments to posting frequency can be made for special campaigns, promotions, or property listings, with adequate notice.

PAID ADS + BOOSTED POSTS

Paid social media ads and boosted posts are not included in the standard social media management packages and are considered an additional service. The cost of running ads or boosting posts will be charged separately from the monthly management fee.
The amount you choose to spend on ads and the length of time the ad or boosted post runs is entirely up to you. I will work with you to set up the ad, targeting options, and audience preferences, but the budget and duration are determined by the client.
Payment for the ad or boosted post will be handled directly through your Facebook or Instagram account however I will confirm with you which credit card you prefer to use.
The client will be responsible for these charges.
Please notify me at least 48 hours in advance if you wish to run an ad or boost a post so that we can coordinate the details and ensure proper scheduling. Any requests made within less than 48 hours will incur a rush fee.

BUSINESS HOURS

My standard working hours are Monday to Friday, 9:00 AM to 5:00 PM (EST). Outside of these hours, all urgent requests will be addressed on a case-by-case basis.
If weekend support is needed, please notify me in advance when possible. Additional fees may apply for weekend work or rush jobs and are determined on a case-by-case basis.

EMERGENCY REQUESTS

Emergency requests for unscheduled posts (e.g., urgent property updates, new listings, etc.) will be handled on a case-by-case basis. These requests will incur an additional rush fee and must be submitted at least 24 hours in advance.
If it is an emergency, please text me (216-262-2261) and I will respond as soon as possible.

COMMUNICATION PROTOCOL

The preferred method to communicate via email for tracking content, feedback, and deadlines. This ensures clear documentation and smoother collaboration.
That said, I am always available by phone via call or text.
For urgent matters or quick clarifications, text messages or calls are welcome during business hours.

PROPERTY UPDATES + LISTING CHANGES

For updates or changes to listing posts, please provide all relevant information (new photos, price changes, etc.) at least 48 hours before the desired posting date.
The Client is responsible for letting the designer know of any price changes or status changes such as an expired, withdrawn, under contract, or sold listing ASAP so that any adjustments necessary can be made.
All listing information and photographs will be pulled from the MLS therefore it is assumed to be accurate.

MONTHLY REVIEW + REPORTING

At the end of each month, a monthly performance report will be provided detailing the engagement, reach, and key metrics from your social media efforts. I will also review upcoming strategies to ensure we are aligned with your goals.

PAYMENT TERMS

Payment for services is required before any social media posts are created or published. If service begins partway through a month, a prorated payment will be due based on the start date.
Payment for social media management packages is due by midnight on the first day of each month. Any additional services, such as rush jobs or custom graphics, will be billed separately.
Payments received after midnight on the first day of the month will incur a late fee of $25 per day until it is received.
There will be no posts made each month without payment.
If payments are received after midnight on the first day of the month, no posts will be made until payment is received and there will not be any days reimbursed or carried over to the following month.
If payment is not received within 10 days of the due date, services may be suspended until payment is made in full. After 30 days of non-payment, the contract may be terminated.

PAYMENT METHOD

Payment methods include Visa, Mastercard, American Express, and Discover.
Recurring monthly payments can be set up so that monthly payments are automatically deducted from your preferred payment method.
If you opt not to set up recurring monthly payments, you will receive monthly payment reminders.
See “Payment Terms” above regarding late payments and late payment fees.

CANCELLATION OF SERVICE

Cancellation of services may be requested at any time; however, no refunds will be issued for payments already made.
Upon cancellation, services will continue until the end of the paid service period, after which the agreement will terminate.