EMAIL MARKETING
Email marketing through newsletters and specialized emails offers a great way to directly communicate with your audience, even multiple audiences should you want to segment them (i.e. buyers, sellers, past clients, etc.). Some of the many benefits of email marketing include:
- Direct, targeted communication
- Cost-effective marketing
- Increased engagement
- Drives traffic to your website
- Nurtures leads
- Showcases listings
- Builds trust and credibility
- Offers insights into what your audience is interested in
- Keeps you top-of-mind
- Reinforces your brand
- Builds loyalty
EMAIL TYPES
- Bi-monthly – great for highlighting new and sold listings
- Monthly – perfect for newsletters that highlight your blog
- As-needed – excellent for price improvements, open houses, etc.
I offer custom designed and written email newsletters that can help bridge communication with your sphere of influence, send out at your desired frequency, and are created in keeping with your professional brand.
“A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”
– SCOTT COOK | BILLIONAIRE + FOUNDER OF INTUIT
EMAIL MARKETING
Email marketing through newsletters and specialized emails offers a great way to directly communicate with your audience, even multiple audiences should you want to segment them (i.e. buyers, sellers, past clients, etc.). Some of the many benefits of email marketing include:
- Direct, targeted communication
- Cost-effective marketing
- Increased engagement
- Drives traffic to your website
- Nurtures leads
- Showcases listings
- Builds trust and credibility
- Offers insights into what your audience is interested in
- Keeps you top-of-mind
- Reinforces your brand
- Builds loyalty
- Bi-monthly – great for highlighting new and sold listings
- Monthly – perfect for newsletters that highlight your blog
- As-needed – excellent for price improvements, open houses, etc.
IMPACTFUL EMAIL CONTENT
When you regularly send your clients information that they find value in—whether it’s helpful, entertaining, or thought-provoking—they’ll look forward to receiving your emails. You never want to send them content that feels self-serving and spammy (i.e. an email containing just listings, messages asking for their business, ads for lenders, etc.).
You always want to give more than you ask for, therefore you’ll want a healthy balance of content that helps you and offers something useful for your audience.
There are countless topics to consider, including:
- New and sold listings
- Open house invitations
- Market updates
- Home buying and selling tips
- Previews of new blog posts
- Testimonials
- Industry news for consumers
- Event invitations
- Area recommendations – shops, restaurants, etc.
- Local event info
- Seasonal content
- Investment opportunities
- Real estate FAQs
All content is tracked so that nothing is re-used and to keep the variety well-mixed. And remember, you can pull snippets of a blog post to use in your newsletters, linking a blurb of the post to the full article—a great way to drive traffic to your website.
“A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.”
– SCOTT COOK
BILLIONAIRE + FOUNDER OF INTUIT
IMPACTFUL EMAIL CONTENT
When you regularly send your clients information that they find value in—whether it’s helpful, entertaining, or thought-provoking—they’ll look forward to receiving your emails. You never want to send them content that feels self-serving and spammy (i.e. an email containing just listings, messages asking for their business, ads for lenders, etc.).
You always want to give more than you ask for, therefore you’ll want a healthy balance of content that helps you and offers something useful for your audience.
There are countless topics to consider, including:
- New and sold listings
- Open house invitations
- Market updates
- Home buying and selling tips
- Previews of new blog posts
- Testimonials
- Industry news for consumers
- Event invitations
- Area recommendations – shops, restaurants, etc.
- Local event info
- Seasonal content
- Investment opportunities
- Real estate FAQs
All content is tracked so that nothing is re-used and to keep the variety well-mixed. And remember, you can pull snippets of a blog post to use in your newsletters, linking a blurb of the post to the full article—a great way to drive traffic to your website.
EMAIL MARKETING SAMPLES
EMAIL MARKETING SAMPLES
feel free to scroll on each