QR Codes Make it Easy to Share Links to Your Listings
QR codes are a simple and effective way to connect potential buyers to your property listings with just a quick scan. Whether you’re adding them to flyers, signs, or digital marketing materials, QR codes make it easy for buyers to access your listing information instantly. Here’s a step-by-step guide to creating QR codes for your real estate business:
Step 1: Choose a Free QR Code Generator
There are many free tools online to create QR codes. Some popular options are user-friendly and include:
Step 2: Gather Your Listing URL
Copy the direct link to your property listing or virtual tour. Ensure the link is active and easy for buyers to navigate.
💡 Pro Tip: Use a URL shortener like Bitly to make your link cleaner and more manageable. And bonus, Bitly can ALSO create QR codes, making a great all-in-one option. Their free account allows up to 10 links and QR codes per month however their basic plan allows up to 500 links per month when you pay monthly; 100 per month when you pay annually.
Step 3: Create Your QR Code
- Open the QR code generator of your choice.
- Paste your property listing URL into the designated field.
- Customize your QR code:
- Change the color to match your branding.
- Add a logo or icon, like your brokerage logo, to make it more recognizable.
- Click “Generate” or “Create” to produce your QR code.
Step 4: Test Your QR Code
Before sharing, test your QR code with a smartphone to ensure it redirects correctly to your listing.
Step 5: Add Your QR Code to Marketing Materials
Save the QR code as a high-resolution image (PNG or SVG) and add it to your:
- Property flyers and brochures
- Open house signs
- Postcards and mailers
- Social media posts or stories
- Email newsletters
💡 Pro Tip: Include a short call-to-action, such as “Scan to see more photos and details!”
Why Use QR Codes?
- Convenience: Buyers can access listing details instantly without typing long URLs.
- Professionalism: Adds a modern touch to your marketing materials.
- Trackability: Many QR code generators allow you to track scans for insights into buyer engagement.
QR codes have been around since the late 90s and don’t show any sign of going out of use any time soon. Start incorporating QR codes into your marketing to impress clients and make your listings stand out! Have questions? Need design help? Let me know—I’m here to make your marketing easy and effective!
Happy selling! 🙌